LINKTIONARY

Definition

These are the people you are directly linked to on LinkedIn. A connection happens when you accept their invitation or they accept yours.

Think of 1st-level connections as the core of your LinkedIn network. You can send them direct messages. LinkedIn limits the number of 1st-level connections to a maximum of 30,000 per account. Focus on building a strong, relevant network within this limit.

Usage

Cultivate strong relationships with your 1st-level connections to unlock opportunities and foster collaboration.

Tips

• Connect strategically: Focus on quality over quantity. Connect with people in your industry, potential clients, and valuable collaborators.
• Personalize your invites: Add a note explaining why you want to connect. This increases the chances of acceptance.
• Stay active and engaged: Regularly interact with your 1st-level connections by liking, commenting on, and sharing their posts.
• Offer value: Share helpful resources, insights, and expertise with your network. Don't just ask for things; give back to the community.

Definition

These are people who are connected to your 1st-level connections. They are essentially the 'friends of friends' in your network.

2nd-level connections represent a wider circle of potential contacts. You likely share connections with them, which provides a starting point for introductions. Exploring your 2nd-level network is a key strategy for expanding your reach.

Usage

Leverage your 2nd-level connections to gain introductions and access to new opportunities and networks.

Tips

• Identify shared connections: Look for people you know who can introduce you to your 2nd-level connections.
• Ask for introductions: Don't be afraid to ask your 1st-level connections to introduce you. A warm introduction is far more effective than a cold outreach.
• Join relevant LinkedIn groups: Groups often include members from your 2nd-level network, providing a common ground for connection.
• Mention mutual connections: When reaching out to a 2nd-level connection, mention the mutual connection you share to build rapport.

Definition

These are people who are connected to your 2nd-level connections. You have no immediate connection to them.

3rd-level connections represent the outer reaches of your LinkedIn network. They can be difficult to reach directly, but they expand your potential reach significantly. Use targeted strategies to connect with them.

Usage

Use strategic approaches to connect with 3rd-level connections and tap into wider industry knowledge and potential opportunities.

Tips

• Focus on thought leadership: Share valuable content that attracts attention from people outside your immediate network.
• Engage in industry conversations: Participate actively in LinkedIn groups and discussions to increase your visibility to 3rd-level connections.
• Target specific individuals: If you need to reach a specific 3rd-level connection, consider a paid LinkedIn solution like InMail.
• Build a strong profile: A complete and compelling LinkedIn profile increases your chances of acceptance if you reach out to a 3rd-level connection.

Definition

These are applications or browser add-ons you can use to extend LinkedIn's features, like scheduling posts or automating certain tasks.

Tools like Hootsuite, Buffer, and others can streamline your LinkedIn activities. However, be cautious about using automation tools, as LinkedIn has strict policies against them.

Usage

Use 3rd-party tools to boost your LinkedIn efficiency, but always adhere to LinkedIn's terms of service to avoid account issues.

Tips

• Research tools thoroughly: Before using any tool, read reviews and ensure it's reputable and secure.
• Focus on scheduling and management: Use tools to schedule posts, track analytics, and manage your LinkedIn activity more efficiently.
• Avoid excessive automation: Don't use tools to automatically connect with people, send messages, or like posts, as this can violate LinkedIn's policies.
• Prioritize security: Choose tools that have strong security measures to protect your LinkedIn account from unauthorized access.

Definition

This icon (three dots) provides access to a menu of additional options, such as saving a post, reporting content, or unfollowing a member.

The ellipses menu is a key navigation element on LinkedIn. Use it to manage your feed, interact with content, and adjust your settings.

Usage

Use the 3-dot menu to manage your LinkedIn experience, report inappropriate content, and customize your feed.

Tips

• Explore the options: Take the time to familiarize yourself with the different options available in the ellipses menu.
• Report inappropriate content: Use the reporting feature to flag content that violates LinkedIn's Professional Community Policies.
• Manage your feed: Unfollow members or companies whose content is no longer relevant to you.
• Save posts for later: Use the 'Save' feature to bookmark interesting articles or resources for future reference.

Definition

This is a concise summary of your professional background, skills, and career goals on your LinkedIn profile. It's located in the 'About' section.

The About statement is a valuable space to tell your story and highlight your value proposition. Personal profiles can have up to 2,600 characters, while company pages are limited to 2,000 characters. Optimize this section with relevant keywords for better SEO.

Usage

Use the About section to attract potential clients, employers, and valuable connections. Showcase your unique skills, experience, and career aspirations.

Tips

• Write a compelling opening: Capture the reader's attention immediately with a strong opening sentence.
• Highlight your key skills and achievements: Showcase your most relevant skills and accomplishments, quantifying your achievements whenever possible.
• Tailor to your audience: Adapt your About statement to your target audience, whether it's potential employers, clients, or industry peers.
• Use relevant keywords: Incorporate industry-specific keywords to improve your search engine optimization (SEO) and increase visibility.
• Include a call to action: Encourage readers to connect with you, visit your website, or learn more about your services.

Definition

This refers to making LinkedIn usable and understandable for all members, regardless of their abilities or disabilities.

LinkedIn is committed to accessibility, striving to ensure that content can be consumed in a way that suits individual needs. This includes providing alternative text for images, captions for videos, and using clear and simple language.

Usage

Create accessible content on LinkedIn to reach a wider audience and promote inclusivity.

Tips

• Use alt text for images: Provide descriptive alt text for all images to help users with visual impairments understand the content.
• Provide transcripts for videos: Offer transcripts for your videos to make them accessible to users who are deaf or hard of hearing.
• Use clear and simple language: Avoid jargon and complex sentence structures to make your content easier to understand for everyone.
• Use proper heading structures: Use headings and subheadings to organize your content and make it easier to navigate with screen readers.
• Ensure sufficient color contrast: Use color combinations that provide sufficient contrast for users with visual impairments.

Definition

This is shown by a small green dot on your profile picture, signaling that you are currently active on LinkedIn.

Active status allows your connections to see that you are available to chat. You can control your active status in your LinkedIn settings.

Usage

Manage your active status to control your visibility and availability for communication.

Tips

• Control your visibility: Turn off active status if you prefer to browse LinkedIn privately.
• Balance availability with focus: Be mindful of your active status to manage expectations about your responsiveness.

Definition

These are LinkedIn members who log in and actively use the platform on a regular basis.

A thriving LinkedIn community depends on active users. Regular activity helps you connect with others, grow your network, and discover new opportunities.

Usage

Strive to be an active user to maximize your presence, engagement, and opportunities on LinkedIn.

Tips

• Post content regularly: Share valuable insights, updates, and resources with your network.
• Engage with others' content: Like, comment on, and share posts that you find interesting or relevant.
• Join and participate in LinkedIn groups: Connect with people who share your interests and expertise.
• Connect with new people: Expand your network by connecting with relevant professionals in your industry.

Definition

This section on your LinkedIn profile displays your recent posts, comments, shares, and other activities.

The Activity section provides a snapshot of your engagement on LinkedIn. Clicking 'Show all activity' reveals a complete history of your interactions.

Usage

Use the Activity section to showcase your engagement and expertise to potential connections and employers.

Tips

• Showcase a variety of activity: Mix up your posts, comments, and shares to demonstrate a well-rounded presence.
• Maintain a professional tone: Ensure that your activity reflects positively on your professional brand.
• Share valuable and insightful content: Focus on sharing information that is helpful and relevant to your network.
• Review your activity regularly: Check your activity to ensure it accurately reflects your current goals and brand.

Definition

This is a self-service tool where you can manage your LinkedIn account details, including billing information, payment methods, and support requests.

The Admin Center simplifies account management, providing easy access to essential settings and resources.

Usage

Use the Admin Center to manage your LinkedIn account effectively, update your billing information, and get help when you need it.

Tips

• Access your billing information: Easily view your subscription details, payment history, and invoices.
• Update your payment information: Keep your payment details current to avoid any interruption in service.
• Submit support tickets: Contact LinkedIn support directly if you encounter any issues with your account.
• Explore the knowledge base: Find answers to common questions and troubleshooting tips in the LinkedIn Help Center.

Definition

LinkedIn uses a complex set of rules to determine which content to show to each user and which connections to suggest.

The LinkedIn algorithm considers factors like user engagement, content relevance, and the recency of posts to personalize the Home Feed. Understanding the algorithm can help you optimize your content strategy.

Usage

Adapt your content strategy to the LinkedIn algorithm to increase your visibility and reach.

Tips

• Post consistently: Regularly share new content to keep your audience engaged.
• Encourage engagement: Ask questions, run polls, and create content that prompts comments and shares.
• Use relevant hashtags: Include industry-specific hashtags to increase the discoverability of your posts.
• Focus on quality content: Share valuable insights, resources, and expertise that your audience will appreciate.

Definition

This is a notification that appears after you have completed all the key steps in creating a LinkedIn profile.

While the All-Star rating is not publicly visible, it indicates that you have provided sufficient information to make your profile more discoverable and credible.

Usage

Aim for an All-Star profile rating to maximize your visibility and attract more opportunities on LinkedIn.

Tips

• Add a professional profile photo: A clear and professional photo makes a positive first impression.
• Write a compelling headline: Use your headline to showcase your key skills and value proposition.
• List your work experience: Provide details about your previous roles, responsibilities, and achievements.
• Add your education: Include information about your degrees, certifications, and relevant coursework.
• List your skills: Add at least 5 skills to your profile to help recruiters and connections find you.

Definition

This is descriptive text that you can add to images to make them accessible to people who are using screen readers.

Alternative text helps people with visual impairments understand the content of your images. LinkedIn automatically assigns alt text if you don't provide it, but it's best to write your own descriptive alt text.

Usage

Always add descriptive alt text to your images to make your content accessible and inclusive.

Tips

• Be specific and descriptive: Provide enough detail to accurately convey the content of the image.
• Keep it concise: Aim for a brief description that is easy to understand.
• Include relevant keywords: Incorporate keywords that are relevant to your image and your industry.
• Avoid using 'image of...' or 'picture of...': Screen readers automatically announce that it's an image.

Definition

Both company pages and personal profiles offer analytics that allow you to track post impressions, followers, profile viewers, and search appearances.

Company page analytics provide more detailed information than profile analytics, and you can download analytics spreadsheets from company pages.

Usage

Use LinkedIn analytics to track your performance, measure the effectiveness of your content strategy, and identify areas for improvement.

Tips

• Check your analytics regularly: Monitor your performance to identify trends and patterns.
• Analyze your post impressions: See which types of posts are performing well and adjust your content accordingly.
• Track your follower growth: Monitor your follower growth to see if your efforts are attracting new connections.
• Review your profile viewers: See who is viewing your profile and tailor your content to their interests.
• Download analytics spreadsheets: Use the data to create custom reports and track your progress over time.

Definition

LinkedIn allows you to post articles, which are similar to blog posts, and share longer content with your network.

Articles can be up to 120,000 characters long and are indexed by Google, making them valuable for SEO. However, articles tend to receive less exposure than shorter posts.

Usage

Use LinkedIn articles to share your expertise, provide in-depth analysis, and establish yourself as a thought leader in your industry.

Tips

• Focus on a specific topic: Choose a topic that is relevant to your audience and aligns with your expertise.
• Write high-quality content: Provide valuable insights, actionable advice, and well-researched information.
• Optimize for SEO: Use relevant keywords in your title, headings, and body text.
• Promote your article: Share your article with your network and in relevant LinkedIn groups.
• Engage with comments: Respond to comments and questions to build relationships with your readers.

Definition

These are live audio gatherings on LinkedIn that can be created through personal profiles when creator mode is turned on.

Audio events are a great way to engage with your audience in real-time. Unlike LinkedIn Lives, audio events cannot be replayed.

Usage

Host audio events to share your expertise, answer questions, and connect with your audience in a more personal way.

Tips

• Promote your event in advance: Let your network know about your audio event and encourage them to attend.
• Prepare engaging content: Plan the topics you want to discuss and have some questions ready to ask your audience.
• Be interactive: Encourage participation by asking questions, running polls, and responding to comments.
• Record key takeaways: Summarize the key points discussed during the event and share them with your network.

Definition

This refers to using tools to automatically perform actions on LinkedIn, such as connecting with people, sending messages, or liking posts.

LinkedIn does not support the use of automation and may ban accounts that are found to be using it.

Usage

Avoid using automation tools on LinkedIn to protect your account and maintain a positive reputation.

Tips

• Do everything manually: Connect with people, send messages, and engage with content organically.
• Follow LinkedIn's Professional Community Policies: Familiarize yourself with the rules and guidelines to ensure compliance.
• Report suspicious activity: If you see other members using automation tools, report them to LinkedIn.

Definition

This is the rectangular image displayed behind your profile photo on LinkedIn.

A company profile banner has dimensions of 1128x191 pixels, while a personal profile has dimensions of 1584x396 pixels. It serves as a visual representation of your brand or professional identity.

Usage

Use your banner image strategically to communicate your brand, showcase your expertise, and make a positive first impression.

Tips

• Use high-quality images: Choose an image that is visually appealing and professionally designed.
• Ensure text is readable: If you include text in your banner image, make sure it's easy to read on different devices.
• Align with your professional image: Select an image that is relevant to your industry, your skills, and your career goals.
• Update your banner image regularly: Keep your banner image fresh and engaging to reflect your current activities and interests.

Definition

When you follow a profile on LinkedIn, a bell icon appears, allowing you to receive notifications whenever they post or reshare content.

Clicking the bell ensures that you stay informed about the activity of the people and companies that are most important to you.

Usage

Use the bell icon to manage your notifications and stay updated on the content that matters most to you.

Tips

• Follow relevant profiles: Follow people and companies that share valuable insights and information about your industry.
• Click the bell icon: Enable notifications for profiles that you want to stay closely informed about.
• Manage your notifications: Customize your notification settings to receive only the alerts that are most relevant to you.

Definition

This allows you to prevent another LinkedIn member from seeing your profile, contacting you, or interacting with your content.

You can block members through the 'More' button on their profile or through the three-dot ellipsis menu in the mobile app. Blocking can also be managed through your settings.

Usage

Use blocking to protect yourself from unwanted contact, harassment, or spam on LinkedIn.

Tips

• Consider blocking as a last resort: Use blocking only when other methods of resolving the issue have failed.
• Be mindful of your network: Blocking someone may affect your ability to see their content or interact with mutual connections.
• Review your blocked list regularly: Manage your blocked list in your settings to ensure it accurately reflects your preferences.

Definition

This is a paid feature that allows you to increase the reach of a specific post on your company page to a broader audience.

While boosting can increase reach, it's often less effective than running sponsored ads through Campaign Manager. Campaign Manager provides more advanced targeting and control over your advertising spend.

Usage

Consider using boosting to quickly increase the visibility of a timely or important post, but prioritize Campaign Manager for more strategic advertising campaigns.

Tips

• Know your audience: Target your boosted posts to the specific demographics and interests that are most likely to engage with your content.
• Set a clear budget: Determine how much you're willing to spend and track your results carefully.
• Track your results: Monitor the performance of your boosted posts to see if they are achieving your goals.
• Compare boosting to Campaign Manager: Evaluate the results of both methods to determine which is more effective for your specific needs.

Definition

A CTA is a prompt designed to encourage the consumer of your content to take a specific action, such as 'Follow us,' 'Visit our website,' or 'Download our ebook.'

A clear and compelling CTA can significantly increase engagement and conversions on LinkedIn.

Usage

Incorporate CTAs in your LinkedIn content to guide your audience and achieve your desired outcomes.

Tips

• Make it clear and concise: Use action words and be specific about what you want people to do.
• Make it visually prominent: Use buttons, bold text, or contrasting colors to make your CTA stand out.
• Make it relevant: Tailor your CTA to the specific content that you're sharing.
• Test different CTAs: Experiment with different wording and designs to see what performs best.

Definition

This is LinkedIn's advertising platform, which allows you to create, launch, and evaluate the performance of your LinkedIn ad campaigns.

Campaign Manager provides advanced targeting options, reporting tools, and control over your advertising spend.

Usage

Use Campaign Manager to reach a specific audience, promote your business, and generate leads on LinkedIn.

Tips

• Define your target audience: Use LinkedIn's targeting options to reach the right people with your ads.
• Set a clear budget: Determine how much you're willing to spend and track your results carefully.
• Test different ad formats: Experiment with different ad formats, such as sponsored content, sponsored InMail, and text ads.
• Track your results: Monitor the performance of your ad campaigns to see what's working and what's not.

Definition

Captions are text that appears on the screen during a video, providing a written transcript of the audio.

Captions make your videos accessible to people who are deaf or hard of hearing, and they can also improve engagement for viewers who are watching with the sound off.

Usage

Add captions to all of your LinkedIn videos to make them accessible and engaging to a wider audience.

Tips

• Use an SRT file: Upload an SRT file containing your captions when you upload your video to LinkedIn.
• Enable auto-captioning: Use LinkedIn's auto-captioning feature to generate captions automatically.
• Review and edit your captions: Make sure your captions are accurate and easy to read.
• Turn off closed captions if you upload captions: If you are uploading an SRT file, disable the closed captions to prevent overlap.

Definition

This refers to posting a document, often a PDF, with multiple images or videos to create a visually engaging and interactive experience for your audience.

Carousels are a great way to share information, tell a story, or showcase your products or services in a creative and compelling way.

Usage

Use carousels to capture attention, drive engagement, and communicate your message effectively on LinkedIn.

Tips

• Use high-quality visuals: Select images and videos that are visually appealing and relevant to your content.
• Tell a compelling story: Structure your carousel to tell a clear and engaging story.
• Keep it concise: Use short, punchy text to highlight your key points.
• Include a call to action: Encourage viewers to take a specific action, such as visiting your website or contacting you.

Definition

This refers to posting about a significant milestone, such as welcoming a new team member, launching a new product, or celebrating a work anniversary.

These celebratory posts are a great way to share your successes, build team morale, and create a positive impression with your network.

Usage

Share celebratory posts to highlight your achievements, build relationships, and foster a positive brand image.

Tips

• Be authentic and genuine: Share your enthusiasm and express your appreciation.
• Tag relevant people: Mention the people who were involved in the milestone or who contributed to the success.
• Make it positive and uplifting: Focus on the positive aspects of the milestone and celebrate the achievement.
• Use visuals: Include photos or videos to make your post more engaging.

Definition

This is a feature that allows LinkedIn members to contribute to a collective knowledge base by offering insights across various topics.

Industry experts can provide direct insights, and readers can engage by reacting to their contributions. Members may receive a Top Voice Badge for contributing.

Usage

Participate in collaborative articles to share your expertise, build your network, and potentially earn a Top Voice Badge.

Tips

• Share your unique perspective: Offer insights that are based on your own experience and knowledge.
• Be respectful of other contributors: Engage in constructive dialogue and provide valuable feedback.
• Cite your sources: Back up your claims with credible sources and data.
• Proofread your contributions carefully: Ensure that your writing is clear, concise, and error-free.

Definition

This allows you to interact with content posted by other users by adding written text, media, or GIFs.

Commenting is a great way to share your thoughts, ask questions, provide feedback, and build relationships on LinkedIn.

Usage

Use comments to engage in meaningful conversations, share your expertise, and connect with other professionals in your industry.

Tips

• Provide valuable insights: Offer comments that add to the conversation and provide helpful information.
• Ask thoughtful questions: Engage other users and learn from their perspectives.
• Be respectful and professional: Maintain a positive and constructive tone in your comments.
• Proofread your comments carefully: Ensure that your writing is clear, concise, and error-free.

Definition

This is a profile specifically for businesses and organizations, serving as a digital identity for brand awareness, recruitment, advertising, and showcasing achievements.

A LinkedIn Company Page allows businesses to showcase their values, engage with a professional audience, and attract potential employees.

Usage

Create a compelling Company Page to build brand awareness, attract talent, and connect with your target audience on LinkedIn.

Tips

• Complete all sections of your profile: Provide comprehensive information about your company, including your mission, values, products, and services.
• Share valuable content regularly: Post updates, articles, and other content that is relevant to your target audience.
• Engage with your followers: Respond to comments, answer questions, and participate in conversations.
• Use visuals: Include photos and videos to make your page more engaging.

Definition

Located at the top of a member's profile, this panel allows them to share contact information, such as their LinkedIn profile link, email address, and phone number, with their 1st-level connections.

Only 1st-level connections can see the information in the contact info panel. This helps to protect your privacy while making it easy for people to connect with you directly.

Usage

Use the contact info panel to share your contact details with your 1st-level connections and make it easy for them to reach you.

Tips

• Include your most important contact information: Share the details that you're most comfortable sharing with your network.
• Keep your contact information up-to-date: Ensure that your email address and phone number are accurate.
• Consider adding a link to your website or blog: Make it easy for people to learn more about your work.

Definition

This refers to any form of media that users share on LinkedIn, including posts, articles, videos, images, and documents.

The content you share on LinkedIn reflects your brand, showcases your expertise, and helps you connect with your target audience.

Usage

Share high-quality content to engage your audience, build your network, and achieve your professional goals on LinkedIn.

Tips

• Focus on providing value: Share content that is informative, insightful, entertaining, or helpful to your audience.
• Use a variety of formats: Mix up your content with different types of media to keep your audience engaged.
• Be consistent: Post regularly to stay top-of-mind with your network.
• Promote your content: Share your content in relevant LinkedIn groups and on other social media platforms.

Definition

This refers to users who actively post content on LinkedIn to engage with their audience, build their brand, and share their expertise.

Content creators are the driving force behind the LinkedIn community, sharing valuable insights and sparking conversations.

Usage

Strive to be a consistent content creator on LinkedIn to establish yourself as a thought leader, build your network, and achieve your professional goals.

Tips

• Identify your niche: Focus on creating content about topics that align with your expertise and interests.
• Develop a content calendar: Plan your content in advance to ensure consistency and avoid writer's block.
• Experiment with different formats: Try different types of content to see what resonates best with your audience.
• Engage with your audience: Respond to comments, answer questions, and participate in conversations.

Definition

This program is designed to help strengthen creators on LinkedIn through coaching, recognition, and other resources.

The Creator Accelerator Programme provides valuable support to help content creators maximize their impact on LinkedIn.

Usage

Apply for the Creator Accelerator Programme to receive coaching, recognition, and resources to help you grow your presence on LinkedIn.

Tips

• Meet the eligibility requirements: Ensure that you meet the program's criteria for participation.
• Highlight your content creation skills: Showcase your best work in your application.
• Express your passion for LinkedIn: Demonstrate your commitment to the LinkedIn community.

Definition

This LinkedIn setting provided users with access to engaging content creation tools like LinkedIn Live, Audio Events, and Newsletters. (Note: As of March 2024, Creator Mode has been discontinued, with its tools now available to all users.)

While Creator Mode itself is no longer a separate setting, the tools it unlocked are still available to all LinkedIn users. This levels the playing field and gives everyone access to powerful content creation features.

Usage

Take advantage of the content creation tools previously associated with Creator Mode to enhance your presence and engage your audience on LinkedIn.

Tips

• Explore LinkedIn Live: Use live video to connect with your audience in real-time.
• Host Audio Events: Facilitate conversations and share your expertise through audio-only sessions.
• Create Newsletters: Distribute in-depth content and build a subscriber base.

Definition

An alternative visual theme for LinkedIn that displays a black background with white or light-colored text.

Dark mode can reduce eye strain, especially in low-light conditions. It can also save battery life on some devices.

Usage

Activate dark mode to enhance your viewing experience and reduce eye strain, especially during extended use.

Tips

• Navigate to settings: Find the appearance settings within your LinkedIn profile.
• Toggle the dark mode option: Choose between light, dark, or system-default themes.
• Consider your environment: Evaluate whether dark mode is beneficial for your typical viewing environment.

Definition

The practice of sharing content privately via direct messages or in closed groups (e.g., WhatsApp) where the original creator lacks visibility.

Dark sharing prevents the creator from gauging the content's reach or engagement within those specific channels.

Usage

Be aware that your content may be shared privately, impacting your ability to track its overall performance.

Tips

• Consider a watermark: Include a discreet watermark on your content for brand attribution, even in private shares.
• Track referral traffic: Use UTM parameters in your links to identify traffic originating from LinkedIn, even from indirect shares.

Definition

A function that allows users to download a comprehensive archive of their personal data from LinkedIn.

The archive includes profile information, connections, messages, activity history, and other relevant data.

Usage

Utilize the data archive feature to create a backup of your LinkedIn data, comply with data privacy requests, or gain insights into your platform usage.

Tips

• Access settings: Find the data archive option within your LinkedIn's settings menu.
• Request archive: Initiate the process and await LinkedIn's compilation of your data.
• Review contents: Carefully examine the downloaded archive to verify its completeness and extract the desired information.

Definition

A private messaging system that enables direct communication with other LinkedIn members.

DMs are valuable for networking, relationship building, and career advancement. You can send text, voice notes, and initiate video calls.

Usage

Use DMs to reach out to potential contacts, nurture relationships, and explore career opportunities.

Tips

• Personalize your messages: Avoid generic greetings and tailor your message to the recipient's profile and interests.
• Provide value: Offer assistance, share relevant resources, or express genuine interest in their work.
• Be respectful of their time: Keep your messages concise and avoid unnecessary follow-ups.

Definition

Direct messages sent to multiple participants simultaneously, facilitating group discussions and collaborations.

Group DMs allow up to 50 members in a single conversation and can include non-connections who were invited by a mutual connection.

Usage

Leverage Group DMs to brainstorm ideas, share information with teams, and facilitate discussions within specific networks.

Tips

• Establish a clear purpose: Define the topic or goal of the group DM to maintain focus.
• Invite relevant members: Ensure all participants are invested in the conversation.
• Encourage participation: Prompt contributions and foster an inclusive environment.

Definition

The action of severing a connection with another LinkedIn member, revoking access to messaging and network visibility.

Disconnecting removes the mutual following status (unless previously established), and any endorsements or recommendations exchanged are lost.

Usage

Employ disconnecting strategically to refine your network and remove inactive or irrelevant connections.

Tips

• Consider the impact: Evaluate the potential ramifications of disconnecting with a specific individual.
• Explain your reasoning (optional): If appropriate, provide a brief explanation for your decision.
• Archive valuable information: Save any critical endorsements or recommendations before disconnecting.

Definition

A method of sharing documents, such as PDFs or PowerPoints, directly within a LinkedIn post for streamlined content consumption.

Document posts offer an interactive alternative to traditional posts and encourage in-platform engagement.

Usage

Utilize document posts to share reports, presentations, and guides directly within LinkedIn.

Tips

• Optimize for mobile: Ensure the document is easily readable on smaller screens.
• Use clear visuals: Incorporate graphics and charts to enhance comprehension.
• Include a call to action: Encourage viewers to download the document or contact you for more information.

Definition

Refers to the amount of time a user spends actively viewing a specific piece of content.

Dwell time is a key signal used by LinkedIn's algorithm to assess the content's relevance and value. Higher dwell times correlate with increased visibility.

Usage

Strive to create content that captures attention and encourages users to spend more time engaging with your posts.

Tips

• Use compelling visuals: Entice viewers to stop scrolling and examine your content.
• Craft engaging headlines: Draw readers in with intriguing and concise headlines.
• Structure for readability: Use headings, subheadings, and white space to improve scannability.

Definition

A section on your LinkedIn profile dedicated to showcasing your academic qualifications, institutions attended, and relevant achievements.

The Education section provides potential employers and connections with valuable context about your academic foundation.

Usage

Present a comprehensive overview of your educational background, including extracurricular activities and notable accomplishments.

Tips

• List all degrees earned: Include all relevant degrees, diplomas, and certifications.
• Showcase relevant coursework: Highlight courses that demonstrate skills pertinent to your career goals.
• Quantify achievements: Mention GPA, honors, or awards to validate your academic performance.

Definition

Previously, this referred to hyperlinks embedded directly within LinkedIn content that directed users to external web pages. This feature has been discontinued by LinkedIn.

While direct embedding is no longer available, you can still share links within posts and articles, though their visual presentation might differ.

Usage

Adapt your linking strategies to the current LinkedIn platform, utilizing text-based links within posts and articles.

Tips

• Use concise link text: Clearly indicate the destination of the link within the surrounding text.
• Shorten long URLs: Employ URL shorteners to create cleaner and more manageable links.
• Track link performance: Utilize UTM parameters to measure click-through rates and referral traffic.

Definition

Visual characters used within LinkedIn posts, comments, and messages to express emotion and add visual appeal.

Emojis can enhance engagement, inject personality, and convey nuanced meaning in digital communications.

Usage

Strategically incorporate emojis to enhance the tone, visibility, and engagement of your LinkedIn content.

Tips

• Use sparingly: Avoid excessive emoji usage, which can detract from professionalism.
• Align with brand voice: Select emojis that reflect your brand's personality and messaging.
• Test for compatibility: Verify that emojis display correctly across different devices and platforms.

Definition

A one-click method for LinkedIn members to validate the skills and expertise listed on another member's profile.

Endorsements serve as social proof of your abilities, lending credibility to your skills and enhancing your profile's visibility.

Usage

Request and provide endorsements to build a robust skills profile and validate the expertise of your connections.

Tips

• Endorse strategically: Focus on endorsing skills that you genuinely believe your connections possess.
• Request endorsements: Politely ask your connections to endorse skills that align with your work experience.
• Reciprocate endorsements: Offer endorsements to those who have endorsed you, fostering a reciprocal exchange of validation.

Definition

The level of interaction your LinkedIn content receives, encompassing reactions, comments, shares, and clicks.

High engagement signals that your content resonates with your audience and influences LinkedIn's algorithm to increase its visibility.

Usage

Strive to create content that encourages high engagement to expand your reach and amplify your message on LinkedIn.

Tips

• Ask questions: Prompt your audience to share their thoughts and experiences.
• Run polls: Engage your connections with interactive polls and gather valuable insights.
• Respond to comments: Acknowledge and reply to comments to foster a sense of community.

Definition

An arrangement among a group of LinkedIn members to artificially boost each other's content through coordinated reactions, comments, and shares. These violate LinkedIn's policies.

While engagement groups may offer a short-term boost, they are easily detectable by LinkedIn and can result in penalties, including account suspension.

Usage

Avoid participation in engagement groups and focus on building genuine engagement through high-quality content and authentic interactions.

Tips

• Focus on organic growth: Create content that naturally attracts engagement from your target audience.
• Build genuine relationships: Connect with people who are genuinely interested in your expertise and perspective.
• Adhere to LinkedIn's policies: Familiarize yourself with the Professional Community Policies to avoid violating the rules.

Definition

A feature on LinkedIn that allows you to create and promote online or offline events, providing details about the theme, itinerary, and speakers.

Events are a valuable tool for building community, sharing knowledge, and generating leads on LinkedIn.

Usage

Organize and promote events to connect with your target audience, share your expertise, and build relationships on LinkedIn.

Tips

• Define your target audience: Tailor your event to the specific interests and needs of your target audience.
• Promote your event effectively: Use LinkedIn and other social media channels to promote your event.
• Engage with attendees: Interact with attendees during the event and encourage them to connect with you on LinkedIn.

Definition

A dedicated section on your LinkedIn profile where you can showcase your professional journey, including details about your current and past employment.

The Experience section provides potential employers and connections with a comprehensive overview of your work history, skills, and achievements.

Usage

Present a compelling narrative of your professional journey, highlighting your skills and accomplishments in each role.

Tips

• List all relevant experiences: Include all positions that demonstrate your skills and career progression.
• Quantify your achievements: Use numbers and metrics to demonstrate the impact of your work.
• Use keywords: Incorporate relevant keywords to improve your profile's search engine optimization.

Definition

While you can share links to videos hosted on external platforms like YouTube, LinkedIn prioritizes native video content (videos uploaded directly to LinkedIn).

Sharing external videos may reduce their reach due to LinkedIn's algorithm. Vimeo, as a LinkedIn partner, generally performs better than other platforms for embedded external videos.

Usage

Prioritize uploading videos directly to LinkedIn for optimal visibility. If you must use an external platform, Vimeo is the preferred choice.

Tips

• Upload natively whenever possible: Maximize visibility and engagement by uploading videos directly to LinkedIn.
• Optimize for LinkedIn: Format your videos for LinkedIn's specifications (aspect ratio, resolution, file size).
• Use Vimeo when necessary: If you must use an external platform, Vimeo often provides better performance.

Definition

A dedicated section on your LinkedIn profile that allows you to spotlight valuable content, such as posts, articles, links, and media, at the top of your profile.

The Featured section provides a prime opportunity to showcase your most impactful work and create a compelling first impression.

Usage

Use the Featured section strategically to highlight your most impressive achievements, demonstrate your expertise, and attract attention to your profile.

Tips

• Select compelling content: Choose items that showcase your skills, expertise, and accomplishments.
• Prioritize recent successes: Highlight your most recent and relevant work.
• Update regularly: Keep your Featured section fresh and engaging to reflect your current activities.

Definition

LinkedIn's Focused Inbox automatically categorizes direct messages based on their perceived relevance to you, separating important messages from less critical ones.

This feature helps you manage your inbox more efficiently by highlighting the messages that are most likely to require your attention.

Usage

Utilize the Focused Inbox to prioritize your LinkedIn messages and ensure that you don't miss important communications.

Tips

• Check both inboxes: Regularly review both the Focused and Other inboxes to ensure that you haven't missed any important messages.
• Train the algorithm: Move messages between the two inboxes to help LinkedIn learn your preferences.
• Adjust settings: Customize your inbox settings to refine how LinkedIn categorizes your messages.

Definition

Users who subscribe to your content updates without requiring a mutual connection. Following is a one-way relationship, where they see your activity but you don't automatically see theirs.

Gaining followers expands the reach of your content and helps you build a wider audience on LinkedIn. LinkedIn's algorithm prioritizes content from your 1st-degree connections.

Usage

Cultivate a strong follower base to amplify your message, share your insights, and increase your influence on LinkedIn.

Tips

• Share valuable content: Provide information and insights that your audience finds interesting and helpful.
• Engage with your followers: Respond to comments, answer questions, and participate in conversations.
• Promote your profile: Make it easy for people to follow you by including a follow button on your website and other social media channels.

Definition

A visual indicator displayed on the profiles of members who subscribe to a premium LinkedIn membership, signaling access to enhanced features and tools.

The gold badge serves as a status symbol, indicating that the member has invested in a premium LinkedIn experience.

Usage

Consider a premium LinkedIn membership to access enhanced features and showcase your commitment to professional development with the gold badge.

Tips

• Explore premium features: Take advantage of the exclusive tools and benefits offered by your premium subscription.
• Highlight your expertise: Use premium features to showcase your skills, experience, and accomplishments.
• Network strategically: Leverage premium tools to connect with relevant professionals and expand your network.

Definition

Online communities within LinkedIn where members with shared interests, industries, or goals can connect, share information, and participate in discussions.

LinkedIn Groups provide a valuable platform for networking, knowledge sharing, and employer branding.

Usage

Join and participate in relevant LinkedIn Groups to expand your network, learn from others, and establish yourself as a thought leader in your industry.

Tips

• Join relevant groups: Select groups that align with your professional interests and goals.
• Participate actively: Share valuable insights, ask questions, and contribute to discussions.
• Follow group rules: Adhere to the group's guidelines and maintain a professional tone.

Definition

A word or phrase preceded by the '#' symbol, used to categorize content and increase its visibility in LinkedIn searches and feeds.

Hashtags help users find content related to specific topics and allow you to signal to LinkedIn what kind of content you are interested in.

Usage

Incorporate relevant hashtags into your posts to enhance their discoverability, reach a wider audience, and follow topics of interest.

Tips

• Use relevant hashtags: Choose hashtags that are specific to your content and target audience.
• Research popular hashtags: Identify trending hashtags in your industry to increase your visibility.
• Create your own hashtag: Develop a unique hashtag for your brand or campaign to track engagement.

Definition

The text displayed beneath your name on your LinkedIn profile, providing a brief summary of your current role, expertise, and value proposition.

Your LinkedIn headline is one of the first things people see when they view your profile, making it crucial for capturing their attention.

Usage

Craft a compelling and informative headline that accurately reflects your professional identity and attracts potential connections and employers.

Tips

• Use keywords: Incorporate keywords that are relevant to your industry and skills.
• Highlight your value proposition: Clearly communicate what you can offer to potential employers or clients.
• Keep it concise: Aim for a headline that is easy to read and understand at a glance.

Definition

A visual frame that can be added to your profile photo to indicate that you are currently hiring for open positions at your company.

The hiring frame makes it easy for potential candidates to identify you as a recruiter or hiring manager.

Usage

Add a hiring frame to your profile photo to signal that you are actively seeking candidates for open positions at your organization.

Tips

• Add the frame: Select the hiring frame option while editing your profile photo.
• Highlight open positions: Include information about your open positions in your profile summary and activity feed.
• Engage with potential candidates: Connect with and message potential candidates who express interest in your company.

Definition

The stream of updates, posts, articles, and advertisements that appear when you log in to LinkedIn, providing a personalized view of the activity within your network.

The Home Feed is algorithmically curated, but you can adjust your settings to sort content by recency if desired.

Usage

Scroll through your Home Feed to stay informed about the latest news and updates in your industry, engage with your network, and discover new opportunities.

Tips

• Engage with content: Like, comment on, and share posts that you find interesting or relevant.
• Follow relevant profiles: Follow people and companies that share valuable insights and information.
• Customize your feed: Adjust your settings to prioritize content that is most important to you.

Definition

A metric that indicates the number of times your post has been displayed on other users' screens, regardless of whether they clicked on it or engaged with it.

Post impressions do not equate to individual views, as multiple impressions can be generated by a single user viewing the post repeatedly.

Usage

Track your post impressions to gauge the visibility of your content and identify trends in audience engagement.

Tips

• Monitor your impressions: Review your post impressions regularly to see which types of content are performing well.
• Compare impressions to engagement: Analyze the relationship between impressions and engagement to understand how effectively your content is resonating with your audience.
• Experiment with different formats: Try different types of content, such as images, videos, and articles, to see which generates the most impressions.

Definition

A user who has a large and engaged following on LinkedIn and is recognized as an authority in their industry or field.

LinkedIn has traditionally designated a select group of prominent individuals as Influencers, but the status has expanded to include Top Voices (users with blue badges).

Usage

Follow and engage with LinkedIn Influencers to learn from their expertise, gain valuable insights, and expand your network.

Tips

• Follow Influencers: Subscribe to the updates and content shared by Influencers in your industry.
• Engage with their content: Like, comment on, and share posts that you find interesting or relevant.
• Connect with other followers: Network with other users who are following the same Influencers.

Definition

A premium feature that allows you to send direct messages to LinkedIn members who are not in your network, subject to certain limits based on your subscription plan.

InMail offers advantages over regular messages, such as a subject line and direct delivery to the recipient's email inbox, often resulting in higher response rates.

Usage

Use InMail strategically to connect with potential clients, employers, or other key contacts who are outside of your immediate network.

Tips

• Personalize your messages: Avoid generic templates and tailor your message to the specific recipient's profile and interests.
• Provide value: Offer assistance, share relevant resources, or express genuine interest in their work.
• Be respectful of their time: Keep your messages concise and avoid unnecessary follow-ups.

Definition

A request to connect with another LinkedIn member, establishing a 1st-level connection and granting access to their profile information and network updates.

LinkedIn places limits on the number of invitations you can send per month (250 for company pages and 50 for personal profiles).

Usage

Send invitations strategically to build your network with relevant professionals, potential clients, and industry contacts.

Tips

• Personalize your invitations: Add a note explaining why you want to connect and highlighting shared interests or connections.
• Target relevant professionals: Focus on connecting with people who align with your professional goals and expertise.
• Withdraw pending invitations: Regularly review your pending invitations and withdraw those that have not been accepted after a reasonable period of time.

Definition

A dedicated section on LinkedIn that provides a variety of tools and resources for finding and obtaining professional opportunities.

The Jobs section includes features such as saved jobs, skill showcasing, resume assistance, interview preparation, and learning videos.

Usage

Use the Jobs section to explore career opportunities, showcase your skills, and prepare for interviews.

Tips

• Search for jobs: Use keywords, location filters, and other criteria to find relevant job openings.
• Save jobs: Save interesting job postings to review later.
• Showcase your skills: Highlight your skills on your profile to attract recruiters and hiring managers.
• Prepare for interviews: Utilize the interview preparation resources to improve your interviewing skills.

Definition

A section on your LinkedIn profile where you can list professional licenses, certifications, and other qualifications acquired outside of your academic degrees.

This section complements the Education section and provides potential employers with verification of your specialized skills and knowledge.

Usage

Showcase your professional credentials and demonstrate your commitment to lifelong learning by listing your licenses and certifications on your LinkedIn profile.

Tips

• Include all relevant credentials: List all licenses, certifications, and other qualifications that are relevant to your career.
• Provide details: Include the issuing organization, date of issuance, and expiration date (if applicable).
• Add a description: Briefly describe the skills and knowledge you gained through each certification.

Definition

A dedicated tab on a Company Page that provides an authentic look into the company's culture, employee life, and values.

The Life Tab allows companies to attract potential employees by showcasing their workplace environment and employee experiences.

Usage

Use the Life Tab to create a compelling and transparent portrayal of your company's culture, attract top talent, and build brand loyalty.

Tips

• Highlight your values: Clearly communicate your company's core values and how they are reflected in your workplace culture.
• Showcase employee stories: Share personal stories and testimonials from employees to provide an authentic perspective.
• Include visuals: Use photos and videos to bring your company culture to life.

Definition

An online learning platform that offers a wide range of courses and tutorials to help members develop new skills and advance their careers.

LinkedIn Learning provides access to video-based learning content taught by industry experts, and members can earn badges for completing courses.

Usage

Utilize LinkedIn Learning to acquire new skills, enhance your existing expertise, and stay up-to-date on the latest industry trends.

Tips

• Set learning goals: Identify the skills you want to develop and choose courses that align with your goals.
• Track your progress: Monitor your progress and celebrate your achievements.
• Share your accomplishments: Share your completed courses and earned badges on your LinkedIn profile.

Definition

A feature that allows you to broadcast live video content to your LinkedIn network, providing a platform for real-time engagement and interaction.

LinkedIn Live is ideal for hosting webinars, Q&A sessions, product demos, and other live events.

Usage

Use LinkedIn Live to connect with your audience in real-time, share your expertise, and build a stronger brand presence.

Tips

• Promote your event: Let your network know about your live broadcast in advance.
• Prepare engaging content: Plan your presentation and have some questions ready to ask your audience.
• Interact with your audience: Respond to comments and questions in real-time.

Definition

A hyperlink that directs users to an external website or resource, typically displayed in blue text within LinkedIn posts and articles.

Adding external links to your posts may reduce their reach due to LinkedIn's algorithm, which prioritizes content that keeps users on the platform.

Usage

Use links strategically to provide valuable resources to your audience while being mindful of their potential impact on your post's reach.

Tips

• Use concise link text: Clearly indicate the destination of the link within the surrounding text.
• Shorten long URLs: Employ URL shorteners to create cleaner and more manageable links.
• Track link performance: Utilize UTM parameters to measure click-through rates and referral traffic.

Definition

A shortened URL automatically generated by LinkedIn for links in short-form posts that exceed 26 characters, starting with 'lnkd.in'.

These shortened links provide a cleaner and more concise representation of the original URL within the limited space of a short-form post.

Usage

Recognize and utilize linked.in short links to maintain a tidy appearance in your LinkedIn posts, especially when sharing lengthy URLs.

Tips

• Test the link: Ensure the shortened link directs users to the correct destination.
• Consider a custom short link: For branding purposes, explore using a custom URL shortener that reflects your brand name.

Definition

The term LinkedIn uses to refer to its users.

As of Q4 2023, LinkedIn has over 1 billion members on the platform.

Usage

Connect and engage with other members.

Tips

• Use the tools LinkedIn provides to it's members to create a quality account.
• Engage and network with other members to learn.
• Grow your circle with quality members, not quantity.

Definition

Content that is replicated, tweaked, and shared, often with a humorous twist.

Both visual and text-based memes are found on LinkedIn and humor is generally acceptable.

Usage

Add visual and text based memes that are humorous.

Tips

• Memes can be used but should be appropriate for the situation.
• Memes can be visual or text-based.
• Humor is generally acceptable, but be aware of your audience.

Definition

When a LinkedIn member tags someone in posts or comments, the tag is converted into a clickable link leading to their profile.

Tagging someone will also prompt a notification for the mentioned member.

Usage

Type the @ symbol while composing posts or comments followed by the persons name.

Tips

• Make sure the user is relevant to the post.
• Be respectful of other members.
• Use tagging to include other members in discussions.

Definition

This Inbox handles incoming messages from members you’re not connected with, requiring your approval before they enter the main inbox.

These message requests don’t appear as visible notifications, necessitating manual checks.

Usage

Can be accessed on both desktop and mobile through the 3-dot ellipsis menu in the Messaging tab.

Tips

• Manually check this inbox to see the messages.
• Can be approved to be moved to your primary inbox.
• Messages from outside your connections will be visible here.

Definition

Suppressing the display of content in your Home feed from a member you’re not connected with.

Muting a user will suppress content from the members home feed.

Usage

Can be helpful to filter out unwanted content.

Tips

• Muting will not notify the member.
• Can be helpful if you're not interested in a member's posts, but don't want to disconnect.
• Can be undone in settings.

Definition

A private category in one’s profile where one can manage tools.

Contains jobs, learning content, and posts they have previously saved.

Usage

Helps manage your LinkedIn experience.

Tips

• Access your saved jobs here.
• Manage LinkedIn creator mode here
• Posts they have previously saved can be found here.

Definition

Offers users connection invitations, connection information, group memberships, and followed newsletters.

It also suggests people with commonalities such as industry connections, alumni, and recent activity suggestions.

Usage

Can be helpful to find other members to connect with.

Tips

• Withdrawn connection invitations over a month should be withdrawn and resent in 3 weeks.
• Manage and filter your connection requests here.
• Find new members with connections.

Definition

Lets members record up to 10 seconds of audio to explain how to say their name.

This feature is only available to record via the mobile application and is not possible on desktop.

Usage

To share the proper way to say your name.

Tips

• This can only be done on the mobile app.
• Add your audio recording to give others an insight.
• Give context on how to pronounce your name.

Definition

Video content uploaded directly to LinkedIn.

Native video posts can be up to 15 minutes long and can be sent in direct messages via the LinkedIn mobile app.

Usage

Using native video has shown better results than links to other sites (like Youtube).

Tips

• Is considered the best way to add videos on the site.
• Vimeo is the preferred external site.
• Videos can be shared in DMs.

Definition

Lets you create content to distribute for expert sharing.

LinkedIn newsletters allow users to create and distribute in-depth content, with over 100,000 characters per episode.

Usage

This helps members create connections and show off their skill set.

Tips

• Use a newsletter to boost your visibility on LinkedIn and in Google search results.
• Wait to reach over 1000 followers.
• Make each episode count with content.

Definition

Keep members informed about their content interactions, updates, company page changes, trending news, and more.

Filter options include all notifications, my posts, and mentions.

Usage

Make sure to manage your settings and view your notifications regularly.

Tips

• Filter options include all notifications, my posts, and mentions.
• Check back often to stay up to date.
• Manage your settings to control your notifications and what to see

Definition

Shows members in similar industries to your own.

Located on the right side of profiles, these suggestions share commonalities with the profile viewed and may show competitors’ company pages.

Usage

Can be helpful for viewing what the competition is doing.

Tips

• Commonalities in profiles will be shown.
• May show competitors’ company pages.
• Can see people in similar industries

Definition

Allows LinkedIn Premium members to receive incoming direct messages from any other LinkedIn member.

A premium setting to allow LinkedIn Members to receive incoming messages.

Usage

Allows other members to message you for a more open feel.

Tips

• This is a premium feature.
• Can help you get noticed.
• Set in account setting if you have premium.

Definition

A feature that signals to LinkedIn Recruiter users that you are looking for a job.

This allows other users to see that you are job-seeking and adjust preferences to ensure that potential offers align with your geographical, skill-related, and other preferences.

Usage

Change your settings to have recruiters see what kind of work you are looking for.

Tips

• Add your information to the settings page.
• Add specifics to what you are looking for.
• Update as information changes

Definition

A frame labeled “#OPENTOWORK” to use on your profile photo.

The frame is accessible in the frame options while editing a profile photo.

Usage

Is a quick way to alert people about your open work status.

Tips

• Add the frame for a quick way to access your job status
• Add the frame to make it quick and easy
• Be sure you want people to see that you're actively looking.

Definition

Content shown which wasn’t promoted through a LinkedIn advertising campaign or post boosting.

This is unpaid content for all to see.

Usage

Be sure to use effective key words for higher visibility.

Tips

• Can be seen if you are not running ads.
• Can be seen on the profile.
• Can be found if keywords are correct.

Definition

LinkedIn members that aren’t amongst ones 1st, 2nd, and 3rd level connections are considered out of network.

Connections aren't among those 1st to the 3rd level.

Usage

Can be helpful to grow your network and reach.

Tips

• Use LinkedIn Recruiter to find a job through out of network connections.
• Can ask others to refer you if you see someone out of network.
• Can be helpful when the connections are right.

Definition

Panel showed similar pages, but was replaced.

The “People Also Viewed” panel showed similar pages and has now been replaced with “Other similar profiles”.

Usage

Turned off to avoid displaying competitors.

Tips

• Discontinued and no longer a feature.
• Was used to compare competition
• Other pages show.

Definition

Areas of interest and excellence.

A personal brand is how we become known for our areas of interest and excellence.

Usage

Your brand is how you are seen and known to others.

Tips

• Your brand is the sum of what others say about you and what you do.
• Can be used to further you in excellence.
• Areas of interest are great to share.

Definition

Home of your presence on LinkedIn.

It’s how others can learn more about you.

Usage

Can reach your personal profile easily through the URL.

Tips

• Can be found through the URL.
• Show what your best qualities are.
• Take time to add things to your profile.

Definition

Connection requests with a personal note.

Customize connection requests with a personal note, fostering increased acceptance by expressing genuine interest.

Usage

Will increase acceptance by expressing genuine interest.

Tips

• Can use the desktop option to automatically leave a note.
• Use the mobile app and click the ellipses menu (three dots) for this feature.
• Focus on what skills they have and how they stand out.

Definition

Questions with up to 4 answers.

Allows for quick engagement through votes and facilitates market research by providing insights into one’s audience, while also allowing for lead collection from voters.

Usage

Easy to find enagement through polls.

Tips

• Make sure the answers have variety.
• Ask questions that have multiple options.
• Use polls to find out what the user wants.

Definition

Posts on LinkedIn.

Images, Videos, Polls, Articles, Documents, Ads, and regular text are all considered posts on LinkedIn.

Usage

Post to engage and inform others.

Tips

• Variety of what to create.
• Photos and videos are great.
• Keep to what is on LinkedIn.

Definition

Graph Chart to acess the reach.

Accessed through the graph chart.

Usage

Is to see how many people have seen the post

Tips

• Estimate how many see your post.
• Can see what is popular and what to aim for.
• Good metric to see how to improve.

Definition

LinkedIn paid option.

Offers various paid membership options, providing access to exclusive features depending on one’s plan.

Usage

Has helpful additions.

Tips

• Career for advancement
• Has a Sales Navigator to get leads.
• Premium Business can give insight.

Definition

Statistic page.

Statistic page released by LinkedIn to further understand the world’s largest professional network.

Usage

Helps to find statistics and news on LinkedIn

Tips

• Is released by LinkedIn.
• Gives information.
• Helps find stats.

Definition

Without revealing your personal identity.

Browsing to their profile without revealing.

Usage

Can be done in settings.

Tips

• Can use the settings for this profile.
• Can set the type of profile.
• Private or more private.

Definition

Guidelines for standards and rules.

Help members to have a respectful environment

Usage

Help to keep LinkedIn good.

Tips

• Regulates behaviour, interactions, and content to foster a positive and constructive experience
• Helps maintain a respectful and professional online environment
• Helps the construction of a positive and inclusive online environment

Definition

Photo that gives members the first impression.

Should follow a list of recommendations

Usage

It helps to attract more to your profile.

Tips

• Use a person in the picture
• No sunglasses
• Smile!

Definition

Video in profile - now discountinued.

No functionality for the Profile Videos.

Usage

Was a great tool.

Tips

• Tool is not available
• Check for future use
• Was good when there

Definition

Discontinued Tool.

Is no longer available.

Usage

Was great before.

Tips

• Tool is not available
• Check back for updates
• Cannot use currently

Definition

Profile with end identifier.

Has unique identifier.

Usage

Each profile has unique URL.

Tips

• Has a personal identifier.
• Is unique to members.
• Can be customized

Definition

Display work to others.

Display publications on profile

Usage

Help show your best.

Tips

• Great to help showcase any special accolades.
• Help show why you are good to follow.
• Help tell your story

Definition

Access rating per year and the ability to give feedback.

Leave others a rating and review on the Services page.

Usage

Can help others shine.

Tips

• Must be professional.
• Must access rating per year to review
• Can help share your experience.

Definition

Carry the same weight as other reactions.

Comments are more important than quick reactions.

Usage

Good for quick feedback.

Tips

• Substantial comments are helpful.
• Give helpful context
• Important than others

Definition

Shown publicly on profile. Get recommendations from connections.

Get skill endoresments from others.

Usage

Help gain trust in the field.

Tips

• Help show what skill level you have.
• Helps publicly show what kind of expertise.
• First level connections show this

Definition

LinkedIn Recruiters membership to view business professionals.

Special grade of membership for HR professionals who need information.

Usage

To help identify the right business professionals.

Tips

• Is usually for HR Professionals
• Gives more access to member info
• Is a special grade of membership to assist in HR efforts.

Definition

To determine closeness of members.

Based on mutual connection.

Usage

To find relevant connections for your search.

Tips

• Use LinkedIn algorithm
• Make common connection
• Connect with your right peers.

Definition

Referring replies to comments.

Don't appear to other members.

Usage

To add to the conversation.

Tips

• Comments on their feed
• Only shows to users who are following you.
• Comments are for all.

Definition

Share the post with connections.

Sharing content through the Repost button appears on the Home feed

Usage

To push posts to followers.

Tips

• Posts to home feed will alert more members to the original.
• Add to your circle the best and great posts.
• Easy way to share the love.

Definition

Seen on Activity feed and lets user add thoughts to others' posts.

Adding thoughts will help get more views.

Usage

Posts more than others.

Tips

• Seen on their activity
• Treated as a regulat post.
• Helps show your own thoughts and context.

Definition

Helps manage the tools.

Category in profile to manage tools.

Usage

To help with account.

Tips

• Helps manage tools
• Is the engine of profile.
• Find Creator mode access here.

Definition

A LinkedIn tool with features to target prospects.

LinkedIn Sales Navigator offers its own inbox and powerful search features to target prospects effectively.

Usage

To target specific prospects with filters.

Tips

• Good with job changes to keep up with others.
• Offers insight on keywords.
• Profile searches

Definition

LinkedIn posts to view later.

The saved posts are accessible via your profile, in Resources | My items | Saved posts.

Usage

Can see which posts are wanted.

Tips

• Viewed and saved for later.
• Good to save what matters for viewing.
• Can use to organize and look for what’s helpful.

Definition

Scheduled to post content.

Content can be created and scheduled and can be post within 3 months with the LinkedIn scheduling feature or through a 3rd-party extension.

Usage

Can create a calendar for content.

Tips

• Great to create calendar and not have to think.
• Is an easy way to manage content
• Great to add content in three months

Definition

To display the full text.

It appears on posts, comments, articles, messages, and more.

Usage

View the full text

Tips

• Desktop five lines of text
• Helps see if you need to press see more
• Makes a difference on what to tap

Definition

Improves content search engine ranking.

Is accessible on LinkedIn newspapers and articles through the SEO settings.

Usage

Beneficial for maximizing visibility.

Tips

• Improves ranking
• Great tool for help
• Improve visibility newsletter

Definition

Find offerings and connections.

Feature available for members to elaborate on their work, offered services, and facilitate communication.

Usage

Help with communications and to reach the client.

Tips

• Access potential clients to reach out
• Great to reach out to possible recruiters
• Service is essential for growth

Definition

Managing account preferences

To access data, security, visibiliy, and notifications.

Usage

Managing notifications and changing passwords

Tips

• Great to view profile.
• Keep up with all.
• View profile

Definition

Uploading content to be seen.

Important to repost your best with your own thoughts.

Usage

To share insight.

Tips

• Show the way.
• Use LinkedIn
• Make more comments and use thoughts.

Definition

Promote individual brands initiatives and business units.

Effective tool to market effectively to promote.

Usage

Build business for success

Tips

• Build for less business.
• Great in what helps brand initiative.
• Good exposure

Definition

Create expertise to display on profile.

Create a list up to 50.

Usage

Add more exposure and more skills.

Tips

• Create the best tools
• Can add up to 50 skills
• Easy to create and display

Definition

Build non pushy to trust.

Build audience and relationship.

Usage

Help to relate and connect.

Tips

• Be friendly
• Don't push
• Build quality connections

Definition

Share selling and activity on Linkedin.

Found in LinkedIn sales navigator.

Usage

Complete two primary steps.

Tips

• Professional brand and a strong profile.
• Find and share your best skill.
• Get sales today

Definition

Accompany native videos to help with subtitles.

Great addition to content.

Usage

To add easy add of SRT captions, to be sure that the content does not contain other items for content to add to it.

Tips

• Great and easy to add to content
• Before verifying great to also see that you aren't overlapping.
• Use SRT

Definition

When the question isn’t answered on LinkedIn’s support page.

To get more support

Usage

Add the support ticket to access

Tips

• Create a support ticket and get access.
• search support in the correct order.
• Support for help.

Definition

The @ symbol to reach content.

Tagging to mention content within content.

Usage

Tag to reach content.

Tips

• Type the '@ symbol while composing posts.
• Good way to shout and communicate
• The persons name helps to complete and have more view.

Definition

Plain text use.

LinkedIn mostly uses plain text, but articles and newsletters offer limited rich-text formatting options.

Usage

To write and style as needed.

Tips

• Unicode character
• Rich text and text.
• Help create and mimich to code.

Definition

Text that shows updates on Home Feed.

Text-only post is on the home feed.

Usage

Easy to read.

Tips

• Text is simple
• Form is shorter
• Home Feed updates with help.

Definition

For lengthy and time to help see what main point

To summarize the post.

Usage

To save readers time.

Tips

• Summize the post.
• Help guide readers.
• Give it point and focus.

Definition

Panel of information

Includes name and info.

Usage

To create connection and great view.

Tips

• It includes your name and photo
• Banner image
• And headline.

Definition

A way for designated members to receive the title.

Yearly in categories of their expertise, providing additional support to help them maximize their platform usage.

Usage

Access more.

Tips

• Expertise more and more.
• Access and help.
• Help for great support.

Definition

Recommending action to prevent trolls from taking over the comment section.

Report or record any evidence of the trolling.

Usage

To help prevent further and protect.

Tips

• Evidence any trolling action
• To block any bad
• Keep a report.

Definition

Action of discontinuing follow with other member.

With connection, no disconnect required.

Usage

Take a break.

Tips

• Status follow.
• Someone you know before.
• First level connection.

Definition

The binding guidelines one agrees to

Agreement to have access on LinkedIn.

Usage

The main goal to access everything.

Tips

• Account that are in LinkedIn
• Terms are to help the members.
• Agreement has all the rules.

Definition

Address code.

Long codes added to link.

Usage

For insight to LinkedIn platform.

Tips

• Codes to help the process.
• Check link after added.
• Great way to track

Definition

Thousands of engagements and reactions.

Thousands interactions.

Usage

To give the content more exposure.

Tips

• Action of sharing content
• Share and boost
• Show content

Definition

Audio records in messages.

Up to 60 seconds and great way to express yourself

Usage

Access and can access.

Tips

• Has great sound.
• Helps show how you feel.
• Show voice now.

Definition

To share with organization.

To better share

Usage

To give back.

Tips

• Journey to help out.
• Details with profession and organization
• Responsibilities

Definition

Share website with connection and others.

External link, post with website.

Usage

To share website.

Tips

• Mode needs to be available
• Good addition to share info to all
• Share and link easy.

Definition

Recent members visited profile

Access through analytic, view list of users to profile.

Usage

To follow and engage with them

Tips

• Great to view
• See who has profile
• Access analytic to share.