Definition

This is a paid feature that allows you to increase the reach of a specific post on your company page to a broader audience.

While boosting can increase reach, it's often less effective than running sponsored ads through Campaign Manager. Campaign Manager provides more advanced targeting and control over your advertising spend.

Usage

Consider using boosting to quickly increase the visibility of a timely or important post, but prioritize Campaign Manager for more strategic advertising campaigns.

Tips

• Know your audience: Target your boosted posts to the specific demographics and interests that are most likely to engage with your content.
• Set a clear budget: Determine how much you're willing to spend and track your results carefully.
• Track your results: Monitor the performance of your boosted posts to see if they are achieving your goals.
• Compare boosting to Campaign Manager: Evaluate the results of both methods to determine which is more effective for your specific needs.