Definition

This is a concise summary of your professional background, skills, and career goals on your LinkedIn profile. It's located in the 'About' section.

The About statement is a valuable space to tell your story and highlight your value proposition. Personal profiles can have up to 2,600 characters, while company pages are limited to 2,000 characters. Optimize this section with relevant keywords for better SEO.

Usage

Use the About section to attract potential clients, employers, and valuable connections. Showcase your unique skills, experience, and career aspirations.

Tips

• Write a compelling opening: Capture the reader's attention immediately with a strong opening sentence.
• Highlight your key skills and achievements: Showcase your most relevant skills and accomplishments, quantifying your achievements whenever possible.
• Tailor to your audience: Adapt your About statement to your target audience, whether it's potential employers, clients, or industry peers.
• Use relevant keywords: Incorporate industry-specific keywords to improve your search engine optimization (SEO) and increase visibility.
• Include a call to action: Encourage readers to connect with you, visit your website, or learn more about your services.