Definition

A metric that indicates the number of times your post has been displayed on other users' screens, regardless of whether they clicked on it or engaged with it.

Post impressions do not equate to individual views, as multiple impressions can be generated by a single user viewing the post repeatedly.

Usage

Track your post impressions to gauge the visibility of your content and identify trends in audience engagement.

Tips

• Monitor your impressions: Review your post impressions regularly to see which types of content are performing well.
• Compare impressions to engagement: Analyze the relationship between impressions and engagement to understand how effectively your content is resonating with your audience.
• Experiment with different formats: Try different types of content, such as images, videos, and articles, to see which generates the most impressions.