External Video (Linking to External Platforms)
Definition
While you can share links to videos hosted on external platforms like YouTube, LinkedIn prioritizes native video content (videos uploaded directly to LinkedIn).
Sharing external videos may reduce their reach due to LinkedIn's algorithm. Vimeo, as a LinkedIn partner, generally performs better than other platforms for embedded external videos.
Usage
Prioritize uploading videos directly to LinkedIn for optimal visibility. If you must use an external platform, Vimeo is the preferred choice.
Tips
- Upload natively whenever possible: Maximize visibility and engagement by uploading videos directly to LinkedIn.
- Optimize for LinkedIn: Format your videos for LinkedIn's specifications (aspect ratio, resolution, file size).
- Use Vimeo when necessary: If you must use an external platform, Vimeo often provides better performance.
LinkVideoPreferLinkedIn VideoContent PrioritizationAlgorithmic Reach
