Definition

A hyperlink that directs users to an external website or resource, typically displayed in blue text within LinkedIn posts and articles.

Adding external links to your posts may reduce their reach due to LinkedIn's algorithm, which prioritizes content that keeps users on the platform.

Usage

Use links strategically to provide valuable resources to your audience while being mindful of their potential impact on your post's reach.

Tips

• Use concise link text: Clearly indicate the destination of the link within the surrounding text.
• Shorten long URLs: Employ URL shorteners to create cleaner and more manageable links.
• Track link performance: Utilize UTM parameters to measure click-through rates and referral traffic.