Definition

These are people who are connected to your 1st-level connections. They are essentially the 'friends of friends' in your network.

2nd-level connections represent a wider circle of potential contacts. You likely share connections with them, which provides a starting point for introductions. Exploring your 2nd-level network is a key strategy for expanding your reach.

Usage

Leverage your 2nd-level connections to gain introductions and access to new opportunities and networks.

Tips

• Identify shared connections: Look for people you know who can introduce you to your 2nd-level connections.
• Ask for introductions: Don't be afraid to ask your 1st-level connections to introduce you. A warm introduction is far more effective than a cold outreach.
• Join relevant LinkedIn groups: Groups often include members from your 2nd-level network, providing a common ground for connection.
• Mention mutual connections: When reaching out to a 2nd-level connection, mention the mutual connection you share to build rapport.