Definition

Both company pages and personal profiles offer analytics that allow you to track post impressions, followers, profile viewers, and search appearances.

Company page analytics provide more detailed information than profile analytics, and you can download analytics spreadsheets from company pages.

Usage

Use LinkedIn analytics to track your performance, measure the effectiveness of your content strategy, and identify areas for improvement.

Tips

• Check your analytics regularly: Monitor your performance to identify trends and patterns.
• Analyze your post impressions: See which types of posts are performing well and adjust your content accordingly.
• Track your follower growth: Monitor your follower growth to see if your efforts are attracting new connections.
• Review your profile viewers: See who is viewing your profile and tailor your content to their interests.
• Download analytics spreadsheets: Use the data to create custom reports and track your progress over time.