Definition

LinkedIn allows you to post articles, which are similar to blog posts, and share longer content with your network.

Articles can be up to 120,000 characters long and are indexed by Google, making them valuable for SEO. However, articles tend to receive less exposure than shorter posts.

Usage

Use LinkedIn articles to share your expertise, provide in-depth analysis, and establish yourself as a thought leader in your industry.

Tips

• Focus on a specific topic: Choose a topic that is relevant to your audience and aligns with your expertise.
• Write high-quality content: Provide valuable insights, actionable advice, and well-researched information.
• Optimize for SEO: Use relevant keywords in your title, headings, and body text.
• Promote your article: Share your article with your network and in relevant LinkedIn groups.
• Engage with comments: Respond to comments and questions to build relationships with your readers.