Definition

The practice of sharing content privately via direct messages or in closed groups (e.g., WhatsApp) where the original creator lacks visibility.

Dark sharing prevents the creator from gauging the content's reach or engagement within those specific channels.

Usage

Be aware that your content may be shared privately, impacting your ability to track its overall performance.

Tips

• Consider a watermark: Include a discreet watermark on your content for brand attribution, even in private shares.
• Track referral traffic: Use UTM parameters in your links to identify traffic originating from LinkedIn, even from indirect shares.